As a seasoned director and editor, Pete Meyer is a storyteller. He has a natural ability to capture relatable, human experiences from the heartfelt to the hilarious. Whether it’s professional actors in a :30 national spot, or bank employees and golf superintendents for consumer-facing digital content, he puts even the most nervous and reluctant spokesperson at ease when cameras roll. Pete elicits a free-flowing, conversational style that encourages subjects to throw away any notions of scripted content. He gets them talking rather than reciting. Pete’s belief that clarity is a positive side effect of authenticity guides him during the shoot and pays dividends in the edit suite. His works includes spots for McDonald’s, Kellogg’s, Sprint, Wendy’s and Buffalo Wild Wings.